By Benjamin Njoku
Nigerian movie marketers under the aegis of Film, Video Producers and Marketers Association of Nigeria (FVPMAN)are putting plans together to stop Dstv Channel, African Magic and other pay TV stations from showing Nigerian movies.
The movie marketers made this move known at a world press conference held Wednesday at the popular celebrity hangout, O’jez, Surulere, Lagos.
According to them, starting from May 1, no movie that is capable of being released through their conventional distribution channel would be assigned to any broadcast station in the country.
The movie merchants said they will formally write to DSTV and other pay TV stations operating in the country about their decision, stressing that the activities of these broadcast stations have not only reduced the purchase of Nollywood movies but also, have affected the entire business of movie making.
Speaking through its Lagos State chapter Chairman, Nobert Ajaegbu, the marketers said the future commencement date of this ultimatum is to allow a window for alignment and perfection of all enforcement procedures as solicited by the association’s Board of Trustees.
In his words, “I declare while standing on the mandate given to me by those under my care that from the 1st day of May 2012, any movie capable of being released through our conventional distribution channel will not be assigned to any broadcast station. But on the other hand, any movie up for broadcast will not be distributed through our channels.”
“The future commencement date is to allow a window for alignment and perfection of all enforcement procedure as solicited by our association Board of Trustees. A standard form contract has also been adopted to ensure total compliance.
“Sequel to the obvious prospect from this regulation, we shall further progress with other essential reforms and expansion of our distribution network. We hope in no distant time to regain our lost bliss.”
Ajaegbu said the greatest problem plaguing the economic viability of the Nigerian motion picture industry today remains that of indiscriminate broadcast of our films by numerous cable and terrestrial television stations.
He continued, ‘The economic consequences arising from the proliferation of these films is manifest in the retarded development of our distribution channels. It is also visible from dwindle in the entire business of film making.
Many practitioners hardly meet up with their basic economic needs. Some of us lived and died in penury. Some shine like stars and whither like the ashes. We all are living witnesses to incessant cases of strokes and other blood pressure related ailments. The broadcast stations smile to the banks with their banks.”