For meeting international quality standards which has made it the toast of stout consumers in Nigerian, Legend Extra Stout – the premium stout from the stable of Nigerian Breweries Plc – has received the prestigious Gold Quality Award at the 51st Monde award ceremony held recently in Athens, Greece. And true to its style of always putting its consumers first, the brand held an elaborate celebration party at the Nightshift Coliseum to officially present the award to the consumers and other stakeholders.
The event had senior management team of Nigerian Breweries Plc, fashion icons, comedians as well as fun loving consumers thrilled with music from MI popular hip hop star and the real stout legend.
Speaking at the event, Mr. Walter Drenth, Marketing Director of Nigerian Breweries said that, every time Legend calls, it does so to share and celebrate good news. “You are all living witnesses to the tremendous strides the Legend brand has made over the years, establishing itself as a Real stout on many counts and refreshing its outlook uniquely. Over the past 20 years, the Legend brand has continued to position itself as a credible choice of stout, full brewed, the way an original stout should – giving Legend the credibility to be called the ‘Real Deal,’ – a sincere proposition that has sustained the brand s’ growth since the re-launch and acceptance in 2009.”
He reminded the consumers that the campaigns at the re-launch further rides on the brands’ real brewed positioning with emphasis on the production processes considered desirable for a real stout. This innovation, according to him, has had a tremendous positive impact on the brand’s volume, market share and overall equity.
“Bearing in mind, the ever reliable and independent nature of the quality evaluation of Monde selection process, which is second to none in the entire world, Legend entered the 2012 quality challenge alongside over 3000 contestants including other brands in the stout category from Nigeria. You will agree with me that it takes excellence in the crafting and delivery of music to win a Grammy. To win an Oscar, it takes the ability to hold an international audience spell bound with great acting; and just of recent, we observed in the Olympic, winning Gold takes the combination of preparation, peculiarity, diligence and strength.”
Funso Ayeni, Senior Brand Manager – Legend, stated that the award is for the Nigerian consumer that has stood with and believed in the brand over the years. “Our consumers have been great over the years; they encourage us to continue to brew the best tasting stout brand in the country. The fact that this award came from a renowned international authority, after passing through a series of quality control tests, goes to show that the quality of Legend is unique.” Ayeni added.
Monde Selection, an International Institute for Quality Selections is the originator of the annual international event organised to identify and recognise outstanding global brands. Founded in 1961 in Brussels, the capital of Europe, the Institute tests consumer goods from different global markets and grant them internationally renowned quality award based on independent quality evaluation of products submitted for evaluation. Other stout brands from the Nigerian market also submitted products for evaluation, but Legend was awarded Gold ahead of Guinness Extra Stout, its main competitor, which came second with Silver award.
Averagely, No less than 3000 products, coming from over 80 different countries, are usually tested each year in the following categories: Spirits & Liqueurs, Beers, Waters & Soft Drinks, Food Products Chocolates & Confectionery, Cereal Products, Diet & Health products, Cosmetics & Toiletries.