Ghanaian luxury fashion: Mina Evans launches ‘Terra Firma’ collection for 2012


Following the successful launch of the ‘Jewels & Tulle’ , brand Mina Evans is back with Spring/Summer collection to kick start the New Year. Dubbed ‘’ (Latin word meaning firm or solid ground), the collection intricately incorporates the tie-dye technique creating luxurious marble effect accentuated with beads imported from the Czech Republic. The collection is inspired by the Earth with dominant base tones of orange, beige, mustard and brown. Splashes of teal and white are added for softness through the use of raw silks and chiffons. Pieces in the collection include elegant form fitting dresses and separates with impeccable detailing using handpicked embellishments; signature of the brand.
The ‘Terra Firma’collection has been carefully designed to ensure a beautiful of elegance and simplicity without compromising on style and glamour; another signature of Mina Evans. “Terra Firma” marks another milestone for the luxury brand which is steadily building a reputation as a brand to be reckoned with within the African fashion milieu. It will certainly appeal to who ooze elegance and glamour but yet are not afraid to be simple and stylish.

Mina Evans-Anfom, creative director and founder of the brand states “we have worked very hard; from intricately tie dyeing on luxury cotton to achieve our desired colour tones, to handpicking embellishments that add another dimension to our pieces. With “Terra Firma”, we wanted to be influenced by natural Earth and also wanted to show that we are solidly building our foundation.”

View the Collection

SOURCE: & Ameyaw Debrah